Dunlop Pneumatic Tyre Co Ltd v Selfridge & Co Ltd (1915)
involved Dunlop suing Selfridge for breaching a resale price maintenance agreement. The House of Lords held that Dunlop, as an undisclosed principal, had no enforceable contract since no consideration moved from them to Selfridge.
Privity of Contract: Only parties directly involved in a contract can sue or be sued on it. Dunlop, as an undisclosed principal, could not enforce the resale price agreement against Selfridge.
