Carlill v Carbolic Smoke Ball Co. (1893) is a landmark case in contract law. It emphasised that clear offers made to the public can establish legally binding contracts, thus rejecting the notion of the offer being a mere puff (marketing gimmick).
Unilateral Offer: The court recognised the company’s advertisement as a unilateral offer to the public, meaning that anyone fulfilling its terms could accept it without direct communication.
